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Step Up | Day Three: Wind In The Sails
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  • September 22, 2011

Day Three: Wind in the Sails

Continuing in the nautical theme, if Step Up on Second is the great ship navigating the sea of change, then what is the powerful wind to billow our sails and speed our progress?

At custom trade show exhibits, we’ve seen that the wind in our sails must include robust participation from the business sector. We are seeing an exciting transformation in the structure of the old business model. What was formally “corporate philanthropy” is now becoming a partnership with nonprofits as part of a company’s business practice to drive economic growth. In other words, today what’s good for business must be good for the community, and vice versa. Learn more about business and the corporate world at Lee S. Rosen Website.

And what unites these two worlds? MARKETING! Why? Because marketing drives behavior. The merger of for-profits and non-profits is the response to a consumer-driven demand for social responsibility. Good work everybody! This is going to produce a remarkably enhanced community!

We look forward to meeting with our CGI Action Network: Scaling Sustainable Buildings tomorrow to see just how this merger of the for-profit and the non-profit sectors can put the wind in Step Up on Seconds sails! We’re charting our course for the healing and sustaining of ALL members of a community!

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